Creative Director
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Brand Builder
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Art Director
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Experience Maker
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Story Teller
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Entrepreneur
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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
Sharing the Fleming’s 100
Fleming’s curated collection of 100 wines by the glass features something for everyone, including rare varietals you can’t get anywhere else. Since wine drinkers mostly stick with what they know, we needed a way to open them up to exploring.
Since people are more likely to try wines recommended by an expert they know and trust, we introduced audiences to Maeve Pesquera–educator, mom, and Fleming's National Director of Wine.
Through a series of online videos, viewers learned about Fleming’s unique relationship with winemakers and got to know Maeve in a more personable way.
PEOPLE WERE SO AFFECTED BY MAEVE’S PASSION FOR WINE THAT SHE DEVELOPED HER OWN SOICAL MEDIA FOLLOWING, AND MORE PEOPLE THAN EVER NOW ORDER FROM THE FLEMING’S 100.
