Creative Director
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Brand Builder
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Art Director
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Experience Maker
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Story Teller
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Entrepreneur
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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
Creating a Mouth-Watering Brand
Fleming’s Steakhouse needed to differentiate itself from other national chains. So we moved the focus from ambiance and decor to what really matters—its decadent food and culinary expertise.
To start, we created a mouth-watering photographic style, allowing customers to eat with their eyes before ever stepping foot in the restaurant. We then re-designed the branding, collateral, and website to feature the food first.
WITHIN TWO MONTHS, ONLINE RESERVATIONS DOUBLED, AND WEBSITE VISITS INCREASED BY 22%.
“The thing with great work is that you know it when you see it.”
— Liz Smith, CEO Bloomin’ Brands
