Creative Director
•॰•
Brand Builder
•॰•
Art Director
•॰•
Experience Maker
•॰•
Story Teller
•॰•
Entrepreneur
•॰•
Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
Persil Hijacks the Super Bowl
Good news, the client bought commercial time during Super Bowl 50. Bad news, they decided to repurpose an existing spot. Fortunately, they gave us the last-minute opportunity to create something for social. So we did.
In the week before the Super Bowl, we created over 100 scripts tailored to every conceivable event, had one very productive day of non-stop shooting, edited like maniacs, and found ourselves in the Persil war room with hours to spare before the Big Game.
Armed with 90-something videos, we hijacked every play, commercial and half-time routine. Brands responded, consumers replied, and the press took note.
HAVING A BIT OF FUN WITH THE SUPER BOWL TURNED INTO 33 MILLION SOCIAL IMPRESSIONS AND AN 89% NET SENTIMENT INCREASE.
“Persil ProClean did a masterful job of real-time twitter chatter.”
— Huffington Post
