Creative Director
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Brand Builder
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Art Director
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Experience Maker
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Story Teller
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Entrepreneur
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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
The #SoNotMeh Nissan Altima
In a market flooded with interchangeable options, Nissan Altima's features and styling appeal to individuals looking for a car that represents them.
To play to this audience's desire to keep things interesting, we created the first-ever car card game, Altimatums. The driver draws a Destination card with directions on where to go, while passengers draw Altimatum cards featuring fun challenges to do at the destination.
We launched the game with two of our favorite influencer couples. The couples also featured the Altima in their vlogs and showed viewers how the car makes everything from dates to day jobs #SoNotMeh.
OVER 1.4 MILLION PEOPLE WATCHED OUR VIDEOS, AND CLAIMED ALL THE GAMES WITHIN HOURS.
