Creative Director
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Brand Builder
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Art Director
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Experience Maker
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Story Teller
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Entrepreneur
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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
Nike Gives Women the Ball
How do you show female basketball players that Nike understands them, cares about them and wants them to achieve their potential? Be a banner for every fan who wants their game to get better, and prove to women that it's time to take their shot.
Recognizing that greatness needs room to practice, to grow, and to fail in order to succeed, we'll bring in top female pro-ballers to help women become the best players they can be, demonstrating new moves, providing encouragement, and offering tips to up everyone’s game.
A series of videos and outdoor ads will inspire women to take the ball and launch the new Nike Basketball Club app. Upon launch, the app will make it easy for women to find ways to get in the game with augmented reality coaching, training plans, and local games. Last, we'll give women the opportunity to customize their gear and express their true selves.
PRE-ROLL: CHECK
Shot in a true-to-life style this spot features WNBA stars dressed, in Nike street clothes, going up against unsuspecting male ballers across the country. The spot then drives to longer-form content, behind-the-scenes footage, and interviews.
NYC: We open on the Great Lawn courts in Central Park as an athletic guy takes the ball past an opponent. He does a crossover, then passes. A blur whips in front of him and intercepts it, leaving him shocked.
LA: We see palm trees in the distance; an orange sun in the sky. A guy goes for a layup just as Candace Parker slaps the ball out of his hands. She greets the perfect rejection with a cheeky smile.
CHI: Skylar Diggins bounces the ball off her opponent, then fakes him out. Right when it seems two players have her cornered, she passes it to a teammate just now stepping onto the court.
Cut back to NYC to see Elena Delle Donne with the intercepted ball, joined by her female teammates.
Cut to men versus women games in other cities where women are holding their own.
Everything builds until finally two teammates execute the perfect alley-oop. One of the guys checks the ball to the woman who scored, and play continues.
